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A systems perspective on markets - Toward a research agenda

机译：系统对市场的看法-走向研究议程

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This paper addresses the implications of an emerging, increasingly important way of thinking about markets: systems thinking. A market is one of the most founational abstractions in marketing and business research; yet, it often receives too little attention. As a result, the taken-for-granted assumptions about markets spur from over-simplified conceptualizations of neoclassical economics that depict markets as static and mechanistic. Systems thinking represents a major change in perspective that involves transcending this mechanistic worldview and thinking instead in terms of wholes, relationships, processes, and patterns. We argue that building a theory of markets based on systems thinking, would enable scholars to develop more realistic models that correspond with fast-changing business environment and therefore, increase both the rigor and relevance of future research. To further this aim, we identify the main implications of systems thinking and formulate them into a research agenda to further the systemic understanding of markets. (C) 2017 The Authors. Published by Elsevier Inc.
机译：本文探讨了一种新兴的，越来越重要的市场思考方式的含义：系统思考。市场是市场营销和商业研究中最基本的抽象之一。但是，它通常很少受到关注。结果，对市场的假定假设是由于过度简化了将市场描述为静态和机械性的新古典经济学的概念化而产生的。系统思维代表着观点的重大变化，涉及超越这种机械世界观和思维，而不仅仅是整体，关系，过程和模式。我们认为，建立基于系统思维的市场理论，将使学者能够开发出更切合实际的模型，以适应瞬息万变的商业环境，从而增加未来研究的严谨性和相关性。为了实现这一目标，我们确定了系统思考的主要含义，并将其纳入研究议程，以进一步系统地理解市场。 （C）2017作者。由Elsevier Inc.发布

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