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Scale format effects on response option interpretation and use

机译:比例格式对响应选项的解释和使用的影响

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When designing questionnaires, researchers often use different scale formats, which vary on the dimensions polarity (unipolar versus bipolar endpoint labels) and the numbering of the response options (e.g., only positive numbers versus positive and negative numbers). This study uses survey experiments and cognitive interviews, to test specific hypotheses regarding how scale formats' polarity and their numbering might affect (1) observed response distributions and (2) the meaning of response options. In line with our theoretical predictions, the results unveil consistent differences in the interpretation and use of the scale formats as a function of their polarity and numbering. Therefore, alternative formats cannot be used interchangeably as the scale formats are differently interpreted and used. In addition, researchers need to choose scale formats and interpret scale responses in accordance with respondents' interpretations. (C) 2015 Elsevier Inc All rights reserved.
机译:在设计调查表时,研究人员经常使用不同的量表格式,这在尺寸极性(单极性和双极性终点标签)和答案选项的编号(例如,仅正数与正负数)上会有所不同。这项研究使用调查实验和认知访谈来测试有关刻度格式的极性及其编号可能如何影响(1)观察到的响应分布和(2)响应选项含义的特定假设。根据我们的理论预测,结果揭示了在解释和使用刻度格式时,其极性和编号随函数的一致差异。因此,替代格式不能互换使用,因为比例格式的解释和使用方式不同。此外,研究人员需要选择量表格式并根据受访者的解释来解释量表的响应。 (C)2015 Elsevier Inc保留所有权利。

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