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Learning to become a high reliability organization in the food retail business

机译：学习成为食品零售业的高可靠性组织

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This case discusses Selectos, a retail chain based in El Salvador, which was put under severe strain when Walmart entered its domestic market, threatening the leading position it had acquired through many decades of investment. The,case illustrates that Selectos succeeded in competing Vis a Vis Walmart because it implemented the principles of high reliability organizations. First, before Walmart entered the market, the Salvadoran company invested time and financial resources to audit its routines, finding several areas of improvement. Second, its core strategy was to focus on continuous improvements in its operations. Third, it engaged its workforce, and especially the shop floor managers, in the process of executing its strategy at the whole corporate level. Fourth, through consultation with the managers of its functional areas, it enacted systems to manage unexpected events, ranging from hurricanes to violent attacks on its facilities (preparation for unexpected events). The case is designed to illustrate how a domestic firm from an emerging market competes with a leading multinational corporation, emphasizing the importance of organizational learning, especially the development of routines and mechanisms that allow for flexibility and adaptability to changes in conditions. (C) 2016 Elsevier Inc. All rights reserved.
机译：本案例讨论了位于萨尔瓦多的零售连锁店Selectos，当沃尔玛进入其国内市场时，Selectos承受了巨大的压力，威胁到其通过数十年投资获得的领先地位。该案例表明Selectos成功实施了Vis与Vis Walmart的竞争，因为它实施了高可靠性组织的原则。首先，在沃尔玛（Walmart）进入市场之前，萨尔瓦多（Salvadoran）公司投入时间和财力来审计其日常工作，发现了几个需要改进的地方。第二，其核心战略是着眼于运营的持续改进。第三，在整个公司层面执行其战略的过程中，它吸引了员工，尤其是车间经理。第四，通过与职能区域的经理协商，制定了系统来管理突发事件，从飓风到对其设施的暴力袭击（为突发事件做准备）。该案例旨在说明来自新兴市场的国内公司如何与领先的跨国公司竞争，强调组织学习的重要性，尤其是例程和机制的开发，这些例程和机制可以使条件具有灵活性和适应性。 （C）2016 Elsevier Inc.保留所有权利。

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