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When do franchisors select entrepreneurial franchisees? An organizational identity perspective

机译：特许人何时选择企业家特许人？组织身份观点

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摘要

In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational identity theory to explain when the franchisor desires to select specifically franchisees that have the potential for entrepreneurial behavior. A mail questionnaire survey was utilized to collect data from a sample of franchisors in the UK. The results revealed that the systems that select entrepreneurial franchisees are those that have entrepreneurial values as part of their organizational identity, as reflected in the institutionalized support given by the franchisor for entrepreneurial activities. Additionally, we found that the performance of the franchise system is positively affected where the franchisor seeks to select franchisees whose entrepreneurial values are congruent with those of the system. (C) 2016 The Authors. Published by Elsevier Inc.
机译：尽管公认了加盟商选择过程的重要性，但只有少数实证研究检查了该研究领域。本文采用组​​织身份理论来解释特许人何时希望选择具有创业行为潜能的特许人。邮件调查问卷调查被用来从英国的特许人样本中收集数据。结果表明，选择企业家特许经营者的系统是那些将企业家价值观作为其组织身份的一部分的系统，这体现在特许人对企业家活动给予的制度化支持中。此外，我们发现，在特许经营者试图选择其企业家价值与该系统的企业家价值观相符的特许经营者的情况下，特许经营制度的绩效受到积极影响。 （C）2016作者。由Elsevier Inc.发布

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