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The effect of apathetic motivation on employees' intentions to use social media for businesses

机译：冷漠动机对员工使用社交媒体开展业务的意图的影响

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摘要

Businesses benefit when employees use social-media technologies to connect with stakeholders, but extant evidence indicates mixed results in getting employees to do it We propose part of the explanation stems from apathetic motivation among employees; we investigate whether apathetic motivation appears at the other end of the spectrum of intrinsic and extrinsic motivations, or whether it varies independent of other motivations. We find evidence that apathetic, intrinsic, and extrinsic motivations appear as distinct motivations and can all coexist at times that some individuals who report high intrinsic or extrinsic motivations also report high apathetic motivation, and there are significant interaction terms. Furthermore, the relationship between intention to use and actual usage appears to be amplified in the case of individuals in marketing/sales versus diminished in the case of individuals in other departments, consistent with the idea that the customer-facing nature of some jobs impacts intention to use social media technologies. (C) 2016 Elsevier Inc. All rights reserved.
机译：当员工使用社交媒体技术与利益相关者建立联系时，企业会受益，但现有证据表明，促使员工做到这一点的结果参差不齐。我们研究了冷漠动机是否出现在内在动机和外在动机的另一端，或者它是否独立于其他动机而变化。我们发现有证据表明，冷漠，内在和外在动机表现为截然不同的动机，并且有时某些报告高内在动机或外在动机的人也报告高冷漠动机，并且存在重要的交互作用术语，这些动机可以共存。此外，使用意图和实际使用之间的关系在市场营销/销售人员中似乎有所放大，而在其他部门中则是减弱了，这与某些工作的面向客户性质会影响意图的想法一致。使用社交媒体技术。 （C）2016 Elsevier Inc.保留所有权利。

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