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首页> 外文期刊>Journal of Business Research >Collaborating to innovate: Effects on customer knowledge management and performance
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Collaborating to innovate: Effects on customer knowledge management and performance

机译：合作创新：对客户知识管理和绩效的影响

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摘要

Scholars regard customer knowledge management (CKM) as a strategic resource for businesses to improve innovation, facilitate the detection of new market opportunities, and support long-term customer relationship management. However, literature suffers from a lack of understanding of customer collaboration's role in the innovation process and innovation orientation in CKM. Accordingly, this paper tests a model examining how both variables act as antecedents of CKM. The model also explores CKM and customer collaboration's effect on marketing results. Findings have important academic and managerial implications, and show that collaboration with customers and openness to innovation are key inputs because of their effects on CKM and marketing results. (C) 2015 Elsevier Inc. All rights reserved.
机译：学者们将客户知识管理（CKM）视为企业提高创新，促进发现新市场机会并支持长期客户关系管理的战略资源。但是，文献缺乏对客户协作在CKM的创新过程和创新方向中的作用的理解。因此，本文测试了一个模型，该模型检查两个变量如何充当CKM的先行词。该模型还探讨了CKM和客户协作对营销结果的影响。研究结果具有重要的学术和管理意义，并表明与客户的合作和创新的开放性是关键输入，因为它们对CKM和营销结果具有影响。 （C）2015 Elsevier Inc.保留所有权利。

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