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Antecedents of franchise strategy and performance

机译：特许经营策略和绩效的前身

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Franchising is an important form of entrepreneurship, but literature explaining franchising strategy and performance is scarce. This study adapts the resource-based view and relationship-marketing theory to explain franchising strategy and performance differences in chain stores. This study develops and tests a model explaining franchisees' performance antecedents and their intention to remain in the franchise system. The model describes how franchisees' strategies relate to knowledge sharing, trust, conflict management, brand reputation, and performance in chain stores. The study uses data from 246 active franchisees from a chain-store franchise system in Taiwan. Data analysis uses structural equation modeling (SEM) and fuzzy set qualitative comparative analysis (fsQCA). Results show that knowledge sharing, trust, conflict management, and brand reputation are key factors in reinforcing franchisees' intention to remain and financial performance within the franchise system. The study ends with a discussion of theoretical and managerial implications. (C) 2015 Elsevier Inc. All rights reserved.
机译：特许经营是企业家精神的一种重要形式，但很少有文献说明特许经营策略和绩效。本研究采用基于资源的观点和关系营销理论来解释连锁店的特许经营策略和绩效差异。本研究开发并测试了一个模型，该模型解释了特许经营者的业绩前因及其保留在特许经营体系中的意图。该模型描述了加盟商的战略如何与连锁店中的知识共享，信任，冲突管理，品牌声誉和绩效相关。这项研究使用了来自台湾连锁店特许经营系统的246个活跃特许经营者的数据。数据分析使用结构方程模型（SEM）和模糊集定性比较分析（fsQCA）。结果表明，知识共享，信任，冲突管理和品牌声誉是加强特许经营者留存意愿和特许经营系统内财务绩效的关键因素。该研究以理论和管理意义的讨论结束。 （C）2015 Elsevier Inc.保留所有权利。

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