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Multiple Ps' effects on gambling, drinking and smoking: Advancing theory and evidence

机译:多重Ps对赌博,饮酒和吸烟的影响:先进的理论和证据

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摘要

This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling, drinking and smoking behaviors. In particular, the papers in this issue are categorized on the basis of marketing mix into promotion, place, people, peer-culture, psychological and policy effects. A mix of methods including qualitative, quantitative and meta-analysis appears in this issue with a diversified sampling cohort. Highlights of each paper are summarized in this editorial. (C) 2015 Elsevier Inc. All rights reserved.
机译:本期专刊旨在提供有关赌博,饮酒和吸烟问题研究的见解。借助强迫性消费文献,本期杂志从企业管理的角度出发,研究了各种外部因素,重点关注了市场对赌博,饮酒和吸烟行为的影响。尤其是,根据营销组合将本期论文分类为促销,地点,人员,同伴文化,心理和政策效果。在本期杂志中出现了包括定性,定量和荟萃分析在内的多种方法,并采用了多样化的抽样队列。该社论总结了每篇论文的重点。 (C)2015 Elsevier Inc.保留所有权利。

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