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首页> 外文期刊>Journal of Business Research >Optimal content for warning messages to enhance consumer decision making and reduce problem gambling
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Optimal content for warning messages to enhance consumer decision making and reduce problem gambling

机译：警告消息的最佳内容，可增强消费者的决策能力并减少问题赌博

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摘要

Warning messages for electronic gaming machines (EGMs) have been mandated to increase consumers' ability to make informed rational decisions and reduce excessive gambling consumption. However existing warnings have limited effectiveness. This paper presents the results of the first in situ trial of dynamic warnings for EGMs to evaluate the impact of message content. A series of dynamic warning messages was displayed across EGMs in venues. Gamblers (N = 667) completed surveys to assess message recall and impact on thoughts and behaviours. Participants recalled messages that encouraged self-appraisal to a greater extent than messages providing information. Both message types had a small impact on behaviour by reducing gambling consumption. Messages that specifically discuss money spent appear to have the greatest impact. Salient and effective warnings that interrupt continuous and excessive consumption can serve as the first line of defence in the prevention of harmful behaviours and impede consumers' movement towards addiction. (C) 2015 Elsevier Inc. All rights reserved.
机译：电子游戏机（EGM）的警告消息已得到授权，以提高消费者做出明智决策的能力，并减少过多的赌博消费。但是，现有警告的有效性有限。本文介绍了针对EGM的动态警告的首次现场试验结果，以评估消息内容的影响。在活动场所的各个EGM上显示了一系列动态警告消息。赌徒（N = 667）完成了调查，以评估信息的回忆和对思想和行为的影响。与提供信息的信息相比，与会人员回忆起鼓励自我评估的信息。两种消息类型都通过减少赌博消费对行为产生了很小的影响。专门讨论花钱的信息似乎产生了最大的影响。中断持续和过度消费的显着而有效的警告可以作为预防有害行为并阻止消费者上瘾的第一道防线。 （C）2015 Elsevier Inc.保留所有权利。

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