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首页> 外文期刊>Journal of Business Research >Consumption compromises: Negotiation and unification within contemporary families
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Consumption compromises: Negotiation and unification within contemporary families

机译：消费妥协：当代家庭的谈判与统一

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When cultures interact within the family, consumption decisions take on meaning beyond simply who is the decision maker. The usual compromises all spouses face are amplified when one spouse is displaced from another country. Interviews and observation are used to examine the lived-world of bi-national (where spouses are from different countries of origin) and mono-national families. Key themes emphasize how members of families insert their cultures in navigating consumption decisions and reconciling preferences. Using food consumption as context, findings reveal the extent to which individual partners relinquish part of their personal cultural identities to gain a synergistic collective identity at the family level. In discussing strategies of acknowledgment, negotiation, accommodation and unification, implications are drawn for family decision-making, family identity and consumer-brand relationship theory.
机译：当文化在家庭内部相互作用时，消费决策的意义不仅限于决策者。当一个配偶从另一个国家流离失所时，所有配偶面临的通常的妥协都会被放大。访谈和观察被用来检验两民族（配偶来自不同原籍国）和单身家庭的生活世界。关键主题强调家庭成员如何在导航消费决策和调和偏好时融入他们的文化。以食物消费为背景，研究结果揭示了个体伴侣放弃其部分个人文化身份以在家庭层面获得协同集体身份的程度。在讨论确认，谈判，和解和统一的策略时，对家庭决策，家庭身份和消费者品牌关系理论产生了影响。

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