Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference

Luk Warlop; L.J. Shrum; Dwight Merunka; Virginie de Barnier

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Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference

机译：消费者研究和广告的崭新视角：2013年La Londe会议特刊介绍

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This article provides an overview of the papers from the 40th La Londe Marketing Communications and Consumer Behavior Conference that were selected for this special issue of the Journal of Business Research. The La Londe conference is a biennial event that attracts top researchers from across the world. A small and selective conference, its intimacy combined with high-quality presentations serves as an incubator for new ideas and fresh perspectives on consumer research, and does so through an international lens that is reflected in the diversity of countries represented on the conference program, the co-chairs of the conference, and the La Londe Conference Scientific Committee.

机译：本文概述了第四十届La Londe市场营销传播和消费者行为会议上的论文，这些论文是为本期《商业研究杂志》特刊选择的。 La Londe会议是两年一次的活动，吸引了来自世界各地的顶尖研究人员。一个小型的，有选择的会议，其亲切感与高质量的演讲相结合，为消费者研究的新思想和新观点提供了孵化器，并且是通过国际视角来实现的，体现在会议计划所代表的国家的多样性中。会议的联合主席，以及La Londe会议科学委员会。

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来源
《Journal of Business Research》 |2014年第7期|1519-1521|共3页
作者
Luk Warlop; L.J. Shrum; Dwight Merunka; Virginie de Barnier;
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作者单位

Luk Warlop, KU Leuven FEB, Research Center for Marketing and Consumer Science, Naamsestraat 69, 3000 Leuven, Belgium, BI Norwegian Business School, Oslo, Norway;

HEC Paris, Jouy-en-Josas, France;

KEDGE Business School, Marseille, France,I.A.E. Aix, Aix-Marseille University, France;

I.A.E. Aix, Aix-Marseille University, France;

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原文格式 PDF
正文语种 eng
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关键词
La Londe; Conference; Consumer behavior; Marketing Communication;

机译：拉隆德会议;消费者行为;营销传播;

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Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference

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