The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference

Michel Tuan Pham; Siegfried Dewitte

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The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference

机译：营销传播和消费者研究的国际化：2011年La Londe会议特刊简介

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This article provides a brief introduction to the La Londe Conference on which this special issue of the Journal of Business Research is based, along with an overview of the 11 articles selected for this special issue.

机译：本文简要介绍了《商业研究杂志》特刊所依据的La Londe会议，并概述了为此特刊选择的11篇文章。

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来源
《Journal of Business Research》 |2013年第7期|871-873|共3页
作者
Michel Tuan Pham; Siegfried Dewitte;
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作者单位

Graduate School of Business, Columbia University, 3022 Broadway, Uris 515, New York, NY 10027, United States;

Katholieke Universiteit Leuven, Belgium;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Consumer research; Marketing communications; International conference;

机译：消费者研究;营销传播;国际会议;

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The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference

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