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首页> 外文期刊>Journal of Business Research >Call for Papers: Advancing Theory of Firm/Interfirm Behavior in Innovation, Marketing, and Purchasing in Industrial Service Contexts A Journal of Business Research Special Issue Paper submission deadline: November 15, 2014
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Call for Papers: Advancing Theory of Firm/Interfirm Behavior in Innovation, Marketing, and Purchasing in Industrial Service Contexts A Journal of Business Research Special Issue Paper submission deadline: November 15, 2014

机译：征集论文：在工业服务环境中的创新，营销和购买中的公司/公司间行为的先进理论商业研究期刊特刊论文的提交截止日期：2014年11月15日

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摘要

Services are the fastest growing sector in industrial economies; firms and scholars are replacing product-driven business logics with service-oriented ones. Service logic implies that the focus of business is shifting towards greater interactivity and connectivity, and emphasis on facilitating and engaging in value creation processes (Groenroos & Voima, 2013; Vargo & Lusch, 2004). Sheth, Sharma, and Iyer (2009) identify six drivers for this change. First, intense and growing competition in most sectors, including rising economic strength and modernization in emerging economies, call for new service-oriented means of competition. Second, the decrease of inter-country barriers to trade has increased the willingness to source services and products from other firms. Third, business-to-business firms of different sizes have become more diverse. Fourth, information and communication technologies (ICT) have lead to decreased transactional costs and new ICT-enabled services. Fifth, customers have also become more globalized, which has led to more centralized purchasing and a shift from product purchasing to solution purchasing. Finally, as firms increasingly engage in reverse marketing (Sharma & LaPlaca, 2005), customized services and solutions become more important.
机译：服务业是工业经济中增长最快的部门；公司和学者正在用面向服务的逻辑取代产品驱动的商业逻辑。服务逻辑意味着业务的重点正在转移到更大的交互性和连接性上，并强调促进和参与价值创造过程（Groenroos和Voima，2013； Vargo和Lusch，2004）。 Sheth，Sharma和Iyer（2009）确定了这一变化的六个驱动因素。首先，大多数部门的激烈竞争和日益增长的竞争，包括新兴经济体不断增强的经济实力和现代化，要求采用面向服务的新型竞争手段。第二，国家间贸易壁垒的减少提高了从其他公司那里采购服务和产品的意愿。第三，不同规模的企业对企业已经变得更加多样化。第四，信息和通信技术（ICT）导致交易成本降低和新的ICT支持服务。第五，客户也变得更加全球化，这导致了更集中的购买以及从产品购买到解决方案购买的转变。最后，随着公司越来越多地参与反向营销（Sharma＆LaPlaca，2005），定制服务和解决方案变得越来越重要。

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    《Journal of Business Research》 |2014年第7期|I-II|共2页
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