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Reply to commentary on designing research with in-built differentiated replication

机译:回复有关使用内置差异复制设计研究的评论

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摘要

In their commentary, Evanschitzky and Armstrong (2013-this issue) ask three questions: Why should researchers conduct more replication research? Why are there so few replication studies? What can researchers do to change this? All three questions are worth asking. Most of the remarks are correct, especially concerning the first two questions. This reply focuses on the final question-what researchers can do to change the paucity of replication studies. The original paper (Uncles & Kwok, 2012) also focused on this topic. Four points are made: publishing seemingly important papers is not enough; researchers must take into account replicability and replication when assessing the importance of a paper; the original researchers should initiate the process instead of someone else; and the goal is not only to establish the validity of findings but also to define their scope and boundary conditions.
机译:Evanschitzky和Armstrong(2013年,本期)在评论中提出了三个问题:为什么研究人员应该进行更多的复制研究?为什么复制研究这么少?研究人员可以做些什么来改变这种状况?这三个问题都值得提出。大多数言论是正确的,特别是关于前两个问题。该答复侧重于最后一个问题-研究人员可以采取哪些措施来改变复制研究的匮乏性。原始论文(Uncles&Kwok,2012)也关注这个话题。有四点:发表看似重要的论文是不够的。研究人员在评估论文的重要性时必须考虑可复制性和可复制性;最初的研究人员应该启动该过程,而不是其他人;其目标不仅是确定调查结果的有效性,而且是确定调查结果的范围和边界条件。

著录项

  • 来源
    《Journal of Business Research》 |2013年第9期|1409-1410|共2页
  • 作者

    Mark D. Uncles; Simon Kwok;

  • 作者单位

    School of Marketing, Australian School of Business,UNSW, Sydney NSW2052, Australia;

    School of Marketing, Australian School of Business,UNSW, Sydney NSW2052, Australia;

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  • 正文语种 eng
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