• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Communicating responsibility-practicing irresponsibility in CSR advertisements
【24h】

Communicating responsibility-practicing irresponsibility in CSR advertisements

机译：在企业社会责任广告中传达责任实践的不负责任

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

With research focusing on corporate social disclosure mainly through websites and corporate reports, corporate social responsibility (CSR) communications remain an emerging field. However, little is known about CSR advertisements. Combining legitimacy theory and the theory of impression management, this paper develops and evaluates a conceptual framework about how organizations publicize their CSR strategies through print advertisements in order to disclose social and environmentally responsible behavior to their stakeholders. Theoretically, this paper contributes to the body of knowledge of CSR communications by identifying the impression management approach organizations adopt to legitimize their CSR strategies through "informing" (CSR) and/or "diverting attention" by practicing corporate and social irresponsibility (CSI). The exploratory research finds that CSR advertisements contain a limited amount of substantial information and third-party associations which reflects possible latent CSI motives. This paper contributes to managerial practice and policy making by offering a set of recommendations for meaningful CSR engagement.
机译：由于研究主要通过网站和公司报告进行的公司社会披露，因此，公司社会责任（CSR）沟通仍然是一个新兴领域。但是，对于CSR广告知之甚少。结合合法性理论和印象管理理论，本文开发并评估了一个概念框架，该框架涉及组织如何通过印刷广告宣传其企业社会责任策略，以便向利益相关者披露对社会和环境负责的行为。从理论上讲，本文通过确定组织采用的印象管理方法，通过“通知”（CSR）和/或“分散注意力”来实践公司和社会责任感（CSI），从而使CSR交流知识更加丰富。探索性研究发现，企业社会责任广告仅包含有限数量的大量信息和第三方关联，这些信息反映了潜在的潜在CSI动机。本文通过提供一系列有意义的CSR参与建议，为管理实践和政策制定做出了贡献。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号