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首页> 美国卫生研究院文献>International Journal of Environmental Research and Public Health >Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions
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Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions

机译：践行企业社会责任会使消费者更喜欢您的商店吗？消费者与零售商的爱情调解了企业社会责任和行为意图

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This research paper was designed to examine the influence of corporate social responsibility (CSR) associations and environmental concerns on consumer-retailer love and attitude toward the retailer, as well as the subsequent effects on consumer behavioral intentions regarding the retailer, such as repeat patronage intention and willingness to pay a premium price for products offered by the retailer. In this study, a questionnaire survey was conducted on consumers for the purpose of investigating five proposed hypotheses. This research applied partial least squares (PLS) to exam the hypotheses and analyze the data. The findings of this research indicated that CSR association and environmental concern both have positive effects on consumer-retailer love and attitude toward the retailer. Also, the results showed that consumer-retailer love has a significantly positive effect on consumer attitude towards the retailer. This paper establishes that consumer-retailer love and attitude toward a retailer are main mediators of the relationship between CSR associations, environmental concern, and consumer behavioral intentions.
机译：本研究论文旨在研究企业社会责任（CSR）协会和环境问题对消费者-零售商的爱心和对零售商的态度的影响，以及对零售商行为的消费者行为意向的后续影响，例如重复赞助意向并愿意为零售商提供的产品支付高价。在这项研究中，对消费者进行了问卷调查，目的是调查五个提议的假设。这项研究应用偏最小二乘（PLS）检验假设并分析数据。这项研究的结果表明，企业社会责任协会和环境问题都对消费者-零售商的喜爱和对零售商的态度都有积极影响。而且，结果表明，消费者对零售商的热爱对消费者对零售商的态度有明显的积极影响。本文建立了消费者-零售商对零售商的爱和态度是企业社会责任协会，环境关注和消费者行为意图之间关系的主要中介者。

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