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Post-adoption modeling of advanced mobile service use

机译：高级移动服务使用的采用后建模

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This study proposes a post-adoption model of advanced mobile services (AMS) emphasizing relationships between actual use and its antecedents: service ubiquity and experiential value. The study examines intrinsic and extrinsic motivational beliefs as mediators between service ubiquity and experiential value. The authors test the model on the basis of self-reported data from 603 AMS users in Australia. The results demonstrate that ease of use, enjoyment, and time convenience are full mediators between service ubiquity and experiential value. Further, experiential value drives the actual AMS use. However, customer satisfaction mediates this relationship. Business and leisure customers are found to be significantly different in their AMS use. More specifically, service ubiquity's influence on experiential value is significantly higher for leisure than business AMS users. Furthermore, experiential value's effect on customer satisfaction is significantly higher for business than for leisure customers.
机译：这项研究提出了高级移动服务（AMS）的采用后模型，该模型强调了实际使用与它的先例之间的关系：服务的普遍性和体验价值。该研究考察了内在和外在动机信念，作为服务普遍性和体验价值之间的中介。作者根据来自澳大利亚603名AMS用户的自我报告数据对模型进行了测试。结果表明，易用性，娱乐性和时间便利性是服务普遍性和体验价值之间的充分中介。此外，经验值驱动实际的AMS使用。但是，客户满意度可以调解这种关系。发现商务和休闲客户在AMS使用方面有很大不同。更具体地说，休闲服务的普遍性对体验价值的影响要比商务AMS用户高得多。此外，与休闲客户相比，体验价值对客户满意度的影响要高得多。

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