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首页> 外文期刊>Journal of Business Research >With or without you: Interactive effects of retail density and need for affiliation on shopping pleasure and spending
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With or without you: Interactive effects of retail density and need for affiliation on shopping pleasure and spending

机译：有或没有你：零售密度的互动效应以及对购物乐趣和消费的归属要求

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摘要

A shopping trip is a not only a goal-directed activity for acquiring a desired product but also a social experience involving fellow shoppers. Crowding research generally considers retail density a negative influence and ignores any positive effects of the presence of others. Considering that consumers vary in the extent to which they value the presence of others, two studies document retail density's effects on shopping experiences and spending as a function of affiliation needs. In addition to demonstrating that density does not harm the shopping experiences of consumers with strong affiliation needs, the findings indicate these shoppers spend more money in dense settings in order to present a positive image to other customers. The discussion integrates these findings with social influence research highlighting the role of impression management behaviors.
机译：购物旅行不仅是获取目标产品的目标活动，而且是与购物者相关的社交体验。拥挤的研究通常将零售密度视为负面影响，而忽略了其他人存在的任何正面影响。考虑到消费者对他人存在的重视程度各不相同，两项研究记录了零售密度对购物体验和消费的影响，这是隶属关系的函数。研究结果表明，密度并不会损害有强烈联盟需求的消费者的购物体验，这些发现还表明，这些购物者在密集的环境中花费了更多的钱，以便向其他顾客展示积极的形象。讨论将这些发现与社会影响力研究相结合，突出了印象管理行为的作用。

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  • 来源
    《Journal of Business Research》 |2012年第8期|1126-1131|共6页
  • 作者

    Thomas J.L. van Rompay; Janna Krooshoop; Joost W.M. Verhoeven; Ad T.H. Pruyn;

  • 作者单位

    University of Twente, Dept. of Marketing Communication & Consumer Psychology, P.O. Box 217, 7500 AE Enschede, The Netherlands;

    University of Twente, Dept. of Marketing Communication & Consumer Psychology, P.O. Box 217, 7500 AE Enschede, The Netherlands;

    The Foundation for Scientific Research on Commercial Communication (SWOCC), University of Amsterdam, Kloveniersburgwal 48, 1012 CX Amsterdam, The Netherlands;

    University of Twente, Dept. of Marketing Communication & Consumer Psychology, P.O. Box 217, 7500 AE Enschede, The Netherlands;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Retail density; Social needs; Shopping pleasure; Spending; Impression management;

    机译：零售密度;社会需求;购物乐趣;开支;印象管理;

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