• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >The differential effects of retail density: An investigation of goods versus service settings
【24h】

The differential effects of retail density: An investigation of goods versus service settings

机译：零售密度的不同影响：商品与服务设置的调查

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Two studies investigate the impact of retail density and time pressure on shoppers' store attitudes and behavioral intentions. In a goods setting, experiment 1 results show a curvilinear pattern as the level of retail density increases. That is, individuals prefer a medium level of crowding to a store with low or high crowding. This inverted-U shaped crowding effect has not previously been tested in the retailing literature. Experiment 2 employs a service setting, where the relationship between retail crowding and outcome variables is found to be linear rather than curvilinear, except under conditions of time pressure. In contrast to the goods setting, individuals have more favorable attitudes and expect to pay more for a service as the level of crowding increases. Thus, our study findings suggest that the optimal level of crowding depends on the type of retail setting.
机译：两项研究调查了零售密度和时间压力对购物者的商店态度和行为意图的影响。在商品设置中，实验1的结果显示出随着零售密度水平的提高而出现的曲线模式。也就是说，与拥挤程度较低或较高的商店相比，个人更喜欢中等程度的拥挤程度。这种倒U形的拥挤效果以前没有在零售文献中进行过测试。实验2采用了一种服务设置，其中在时间压力条件下，零售拥挤与结果变量之间的关系被发现是线性的而不是曲线的。与商品设置相反，个人拥护态度更加乐观，并期望随着拥挤程度的提高而为服务付费。因此，我们的研究结果表明，最佳拥挤水平取决于零售环境的类型。

著录项

  • 来源
    《Journal of Business Research》 |2011年第2期|p.105-112|共8页
  • 作者

    Yue Pan; Jennifer Christie Siemens;

  • 作者单位

    812 Miriam Hall, University of Dayton, 300 College Park, Dayton, OH 45469-2271, United States;

    812 Miriam Hall, University of Dayton, 300 College Park, Dayton, OH 45469-2271, United States,810 Miriam Hall, University of Dayton, 300 College Park, Dayton, OH 45469, United States;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Crowding; Density; Retail; Goods; Services;

    机译：拥挤;密度;零售;商品;服务;

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号