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How personal nostalgia influences giving to charity

机译：个人的怀旧感如何影响慈善事业

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摘要

Personal nostalgia provides an emotionally engaging means for bonding a donor to a nonprofit organization. Yet, little is known about the relationship between personal nostalgia and charitable giving; this research seeks to fill this gap. A review of the extant literature is integrated with the findings from thirteen focus groups (Study 1) to develop a conceptual model. This model is tested in Studies 2 (using 457 older public television donors) and 3 (with a broader sample of 502 donors) using structural equations modeling. The findings indicate that discontinuity, recovery from grief, and loneliness, along with previous life experiences influence the level of personal nostalgia felt by a donor and associated with a charitable organization. This personal nostalgia provides emotional and familial utility to the donor. The research establishes that the effect of personal nostalgia on the donor's commitment is mediated by the emotional and familial utility that the nostalgia generates.
机译：个人的怀旧情绪提供了一种情感上吸引人的方式，可以将捐赠者与非营利组织联系起来。然而，对于个人怀旧与慈善捐赠之间的关系知之甚少。本研究旨在填补这一空白。现有文献的回顾与来自13个焦点小组的研究结果（研究1）相结合，以开发概念模型。使用结构方程模型在研究2（使用457个较早的公共电视捐赠者）和研究3（使用502个捐赠者的更广泛样本）中对该模型进行了测试。研究结果表明，不连续感，悲伤的恢复和孤独感以及以前的生活经历会影响捐赠者感受到的与慈善组织相关的个人怀旧程度。这种个人怀旧之情为捐赠者提供了情感上和家族上的帮助。研究表明，个人怀旧对捐赠者承诺的影响是由怀旧产生的情感和家庭效用所介导的。

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