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A comparative analysis of the role of national culture on foreign market acquisitions by U.S. firms and firms from emerging countries

机译：比较民族文化在美国公司和新兴国家公司在国外市场收购中的作用

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摘要

Do firms from emerging economies differ from U.S. firms in their foreign market acquisition strategies? A comparison of cross-border acquisitions by firms from the United States and 18 emerging countries shows that (1) firms from both the United States and emerging countries target countries that are culturally closer to their home countries, (2) a strong interaction effect occurs between market potential and cultural distance for emerging country firms as the market potential increases (i.e., at high market potential, firms from emerging economies are willing to overlook cultural distance), (3) no interaction effect occurs between market potential and cultural distance for U.S. firms, and (4) different cultural dimensions affect the market entry strategies of U.S. firms and firms from emerging countries.
机译：新兴经济体的公司在国外市场获取策略上是否与美国公司不同？对来自美国和18个新兴国家的公司进行的跨国收购的比较显示：（1）来自美国和新兴国家的公司都以文化上更接近其母国的国家为目标，（2）发生强烈的互动效应市场潜力增加时新兴国家公司的市场潜力与文化距离之间的关系（即，在高市场潜力下，新兴经济体的公司愿意忽略文化距离）；（3）美国的市场潜力与文化距离之间没有相互作用（4）不同的文化维度影响着美国公司和新兴国家公司的市场进入策略。

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  • 来源
    《Journal of Business Research》 |2011年第7期|p.714-722|共9页
  • 作者

    Shavin Malhotra; K. Sivakumar; PengCheng Zhu;

  • 作者单位

    Global Management Studies Department, Ted Rogers School of Management, Ryerson University, 575 Bay Street, Toronto Ontario, M5C 2C5, Canada;

    Department of Marketing, Lehigh University, 621 Taylor Street, Bethlehem, PA 18015-3117, USA;

    Eberhardt School of Business, University of the Pacific, 3601 Pacific Avenue, Stockton, California, 95211, USA;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    national culture; market entry; comparative analysis;

    机译：民族文化;市场进入;对比分析;

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