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首页> 外文期刊>Journal of Business Research >How the poor in a developing country view business' contribution to quality-of-life 5 years after a national economic crisis
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How the poor in a developing country view business' contribution to quality-of-life 5 years after a national economic crisis

机译：发展中国家的穷人如何看待国家对经济危机五年后企业对生活质量的贡献

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This study proposes and tests a three-step model of business' contribution to quality of life 5 years after a devastating national economic crisis in a developing country. The model incorporates both a beneficent dimension of the marketplace (represented by consumer attitude toward marketing - CATM) and a non-maleficent dimension (represented by consumer trust for market-related institutions - CTMRI). This study compares how the poor and the non-poor draw differently on these two dimensions in forming their perceptions about how business contributes to their quality of life. Beginning with the exogenous construct attitude toward changes in marketing practices since the last economic crisis (5 years ago), this study 1) proposes a causal model that introduces a first-order construct - Business' Contribution to My Quality of Life (BCM-QOL), and 2) explains how BCM-QOL serves as a mediator between marketplace perceptions of both beneficence and non-maleficence and quality of life. Results reveal differences between how the poor and the non-poor in a developing country think about the effects of market changes after an economic crisis. Consumers living below the Turkish poverty line, although not within the UN-defined ranks of the global poor (e.g., $2 per-day earnings) tend to see their place in the market in a manner similar to subsistence consumers.
机译：这项研究提出并测试了在发展中国家遭受毁灭性国家经济危机5年后企业对生活质量贡献的三步模型。该模型既包含市场的有益范围（由消费者对市场的态度-CATM表示），也包含非恶意的范围（由对市场相关机构的消费者信任-CTMRI表示）。这项研究比较了穷人和非穷人在形成关于业务如何改善其生活质量的看法时，在这两个方面的区别。自上次经济危机（5年前）以来，对营销实践变化的外在建构态度开始，这项研究1）提出了一种因果模型，该模型引入了一阶建构-商业对我的生活质量的贡献（BCM-QOL ）和2）解释了BCM-QOL如何在市场对仁慈和非罪恶感与生活质量的理解之间起中介作用。结果表明，发展中国家的穷人和非穷人在经济危机后如何看待市场变化的影响之间存在差异。生活在土耳其贫困线以下的消费者尽管不在联合国定义的全球贫困人口之列（例如每天2美元的收入），但往往以类似于自给自足的消费者的方式在市场上占有一席之地。

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