• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective
【24h】

How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective

机译：e-WOM建议如何影响产品考虑和选择质量：过程信息视角的动机

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

A laboratory experiment examines the effects of electronic word-of-mouth (e-WOM) on consumer consideration and choice of an experience product. Specifically, we manipulated the number of consumer recommendations and the optimality of the recommended product in a realistic online shopping environment. The results indicate that e-WOM is likely to result in more time considering the recommended product For consumers more motivated to process information, e-WOM recommendations lead to more time spent on the choice task overall. Further, consumers with less motivation to process information make suboptimal decisions based on e-WOM recommendations. Consumers with a high motivation to process information are willing to accept recommendations and switch from declared attribute preferences, but choose only optimal products.
机译：实验室实验研究了电子口碑（e-WOM）对消费者考虑和体验产品选择的影响。具体来说，我们在现实的在线购物环境中操纵了消费者推荐的数量和推荐产品的最优性。结果表明，使用e-WOM推荐产品可能会导致更多的时间。对于更愿意处理信息的消费者，e-WOM的建议会导致在选择任务上花费更多的时间。此外，对信息处理动机较低的消费者会基于e-WOM建议做出次优决策。渴望处理信息的消费者愿意接受建议并从声明的属性首选项中切换，而只选择最佳产品。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号