• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors
【24h】

Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors

机译：电子营销已经成熟吗？模拟对采用后时代互联网消费者行为的历史影响

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

E-marketing evolved from a comparatively isolated group of "dot-com" firms to a mainstream marketing channel activity. This progress has also influenced customers and their "e-behavior" in the process. This study reviews the literature from information systems and marketing and uses meta-analysis to synthesize key findings. Three important insights emerged. From this exercise, a framework was developed integrating both perspectives, Marketing and IS empirical and conceptual literatures, enhancing the understanding of the customer "e-behavior" process by which attitudes, perceptions and evaluations interact to influence purchasing intentions. The analysis suggests also that perceived usefulness and perceived ease of use, the primary constructs of the technology acceptance model (TAM), continue to influence purchasing intentions in the post-adoption online context. Thus, the multi-disciplinary nature of online purchasing behavior was demonstrated, underscoring a need for both cross-disciplinary research and a more integrative and collaborative strategy for decision-makers and managers.
机译：网络营销从相对孤立的“网络公司”公司发展成为主流的营销渠道活动。这一进展也影响了客户及其过程中的“电子行为”。这项研究回顾了信息系统和市场营销方面的文献，并使用荟萃分析综合了主要发现。出现了三个重要的见解。通过此练习，开发了一个框架，将市场营销和IS的经验和概念文献结合在一起，从而增强了对客户“电子行为”过程的理解，通过这种过程，态度，看法和评估会相互影响以影响购买意图。该分析还表明，技术接受模型（TAM）的主要结构的感知有用性和易用性继续影响采用后在线环境中的购买意愿。因此，证明了在线购买行为的多学科性质，强调了对跨学科研究以及对决策者和管理者的综合和协作策略的需求。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号