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首页> 外文期刊>Journal of Business Research >The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption
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The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption

机译：社会影响对采用高科技创新的作用：公共/私人消费的调节作用

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摘要

As technological innovations have become an integral part of the world economy in recent decades, predicting acceptance of those products has become a major goal of many researchers in academia and industry. The main objective of this study is to examine the role of social influence and the moderating effect of a product's public/private status on consumers' intended adoption of high-tech innovations. The results indicate that both social influence and adoption attitude have positive effects on consumer intention to adopt an innovation. Specifically, the effect of social influence on adoption intention is fully mediated by consumer attitude. Further, the relationship between social influence and adoption intention is stronger when an innovation is publicly consumed rather than privately consumed. Implications and future research directions are discussed.
机译：随着近几十年来技术创新已成为世界经济的组成部分，预测这些产品的接受程度已成为许多学术界和工业界研究人员的主要目标。这项研究的主要目的是检验社会影响力的作用以及产品的公共/私人地位对消费者打算采用的高科技创新的调节作用。结果表明，社会影响力和采用态度都对消费者采用创新的意愿产生积极影响。具体而言，社会影响对采用意向的影响完全由消费者的态度介导。此外，当创新是公共消费而不是私人消费时，社会影响力与采用意愿之间的关系会更强。涵义和未来的研究方向进行了讨论。

著录项

  • 来源
    《Journal of Business Research》 |2009年第7期|706-712|共7页
  • 作者

    Songpol Kulviwat; Gordon C. Bruner II; Obaid Al-Shuridah;

  • 作者单位

    Department of Marketing and International Business, Frank C. Zarb School of Business, Hofstra University, 222 Weller Hall, Hempstead, NY 11549-1340, USA;

    Department of Marketing, College of Business & Administration, Southern Illinois University at Carbondale, Rehn Hall 229, Carbondale, IL 62901-4629, USA;

    Department of Marketing and Management, College of Industrial Management, King Fahd University, Dhahran 31261, Saudi Arabia;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    social influence; adoption; high tech innovations; public/private consumption;

    机译：社会影响力;采用;高科技创新;公共/私人消费;

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