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Marketing research in Korea: Special joint issue of journal of business research and journal of the Korean academy of marketing science

机译:韩国市场研究:商业研究杂志和韩国市场科学研究院杂志特刊

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摘要

This special joint issue of the Journal of Business Research with the Journal of the Korean Academy of Marketing Science contains nine articles that were originally presented at the Fall 2005 Korean Academy of Marketing Science (KAMS) International Conference and the Spring 2006 KAMS International Conference. After a blind review process, 120 papers were accepted for conference proceedings. Of these papers, the conference selection committee selected 20 papers as outstanding contributions to the marketing literature. A board of review members blind reviewed these 20 papers and accepted 9 of them for this special issue. Contributions to marketing literature are discussed.
机译:本期《商业研究杂志》与《韩国市场科学研究院杂志》的特别联合刊物包含九篇文章,这些文章最初在2005年秋季韩国市场科学研究院(KAMS)国际会议和2006年春季KAMS国际会议上发表。经过盲目审查后,会议论文被接受了120篇。在这些论文中,会议选择委员会选择了20篇论文作为对市场营销文献的杰出贡献。评审委员会盲目审查了这20篇论文,并接受了其中9篇。讨论了对市场营销文献的贡献。

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