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Entrepreneurial orientation of SMEs, product innovativeness, and performance

机译：中小企业的创业方向，产品创新性和绩效

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摘要

This paper looks beyond the entrepreneurial orientation (EO)-performance link and focuses on identifying EO profiles of SMEs to suggest variations in product innovativeness dimensions of different performance potential. Based upon a sample of 149 manufacturing companies, the study identifies two opposite groups with the help of a cluster analysis, namely the active entrepreneurs and the passive entrepreneurs. The particular results verify the viewpoints stated by industry experts in Greece, but also facilitate further understanding of firms following a similar duality observed in other studies. Taking a step further, subsequent analysis of variance demonstrates that these groups consist of product innovators, who take equal care of reducing customers' burden (e.g. time, effort, purchase risk) in adopting new products. However, the entrepreneurial attitude instilled in active entrepreneurs as compared with passive entrepreneurs is primarily mirrored in new products, which embody in their characteristics higher uniqueness; an ingredient found to act as an important contributor to product performance. This article, apart from its contribution to the entrepreneurship research, has meaningful implications for managers and policy-makers.
机译：本文不仅仅局限于创业导向（EO）-绩效链接，而是着重于确定中小企业的EO概况，以建议具有不同绩效潜力的产品创新维度的变化。该研究基于对149家制造公司的抽样调查，借助聚类分析确定了两个相对的群体，即主动企业家和被动企业家。特定的结果证实了希腊行业专家的观点，但也促进了对其他研究中观察到的类似双重性的公司的进一步理解。更进一步，对差异的后续分析表明，这些类别由产品创新者组成，他们同等地关注减轻客户在采用新产品时的负担（例如时间，精力，购买风险）。但是，与被动型企业家相比，积极型企业家灌输的企业家态度主要反映在新产品中，新产品的特点是具有更高的独特性。被发现对产品性能起重要作用的成分。除了对企业家精神研究做出贡献之外，本文对管理人员和决策者也具有有意义的意义。

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