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Mapping strategic decision-making in cross-functional contexts

机译:在跨职能环境中映射战略决策

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摘要

This article examines the implemented decisions involving the marketing and production functions of a Latin American firm. In a strategic effort to become more market-oriented, firm managers sought to increase interdepartmental coordination and reduce conflicts. The mapping of processes and outcomes show that functional departments based in Colombia and the United States became more open to communications and higher levels of trust than that experienced previously. The study relates directly to the causal mapping literature in strategic management.
机译:本文研究了涉及一家拉丁美洲公司的营销和生产职能的已实施决策。为了使战略更加面向市场,公司经理们寻求加强部门间的协调并减少冲突。流程和结果的映射显示,哥伦比亚和美国的职能部门比以前经历的更加开放了沟通和更高级别的信任。该研究直接涉及战略管理中的因果映射文献。

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