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Debiasing omission neglect

机译:消除偏见的偏见

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摘要

Two experiments investigated the effectiveness of two new procedures for improving judgment by increasing sensitivity to missing information. When consumers are insensitive to important missing information, overly extreme product evaluations are formed. However, when consumers are sensitive to important missing information, they form more moderate and appropriate evaluations. Sensitivity to missing information was increased by encouraging consumers to consider their criteria for judgment before receiving product information (Experiment 1) and by asking consumers to rate presented and missing product attributes before providing overall product evaluations (Experiment 2). Both procedures were effective for improving judgment by reducing omission neglect.
机译:两项实验研究了两种新程序通过提高对丢失信息的敏感性来改进判断的有效性。当消费者对重要的缺失信息不敏感时,就会形成过度的极端产品评估。但是,当消费者对重要的缺失信息敏感时,他们会形成更为适度和适当的评估。通过鼓励消费者在接收产品信息之前考虑他们的判断标准(实验1),并通过要求消费者在提供整体产品评估之前对提出的和缺失的产品属性进行评分,来提高对缺失信息的敏感性(实验2)。这两种程序通过减少遗漏而有效地改善了判断力。

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