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Network perspectives on interfirm conflict: reassessing a critical case in international business

机译:网络对企业间冲突的观点:重新评估国际业务中的关键案例

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摘要

Power and conflict have long been central to research on interfirm relationships in marketing. While studies on power and conflict in distribution channel research have largely taken a dyadic approach, network theories pioneered by the Industrial Marketing and Purchasing (IMP) group have explained power and conflict in terms of the configuration of relationships among firms. This article contrasts dyadic and network interpretations of a 'critical' case of conflict between Australian and Japanese firms. As well as showing how network analysis provides a fuller understanding of power and conflict in this case, the article suggests wider issue areas for further theoretical development.
机译:长期以来,权力和冲突一直是研究营销中企业间关系的核心。尽管分销渠道研究中的权力和冲突研究大多采用二元方法,但工业营销和采购(IMP)小组率先提出的网络理论已根据企业之间的关系配置解释了权力和冲突。本文对比了澳大利亚和日本公司之间“关键”冲突的二元和网络解释。除了说明网络分析如何在这种情况下提供对权力和冲突的更全面理解之外,本文还为更广泛的理论发展提出了更广阔的领域。

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