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Using case methods in the study of contemporary business networks

机译：在现代商业网络研究中使用案例方法

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Business conditions have changed significantly since the first notions of networks in industrial marketing were made in the early 1980s. Globalization and the so-called "new economy" are based on continuous change, the increasing use of information and communication technologies and complex networks of relationships between firms. This being the case, we should look more closely at how networks are constituted and how they currently function. This paper gives perspectives on how to conduct case research for understanding contemporary business networks. Four imminent challenges of case research that aims at theory development are discussed: the problem of network boundaries, network complexity, the role of time and case comparisons. Potential tools and ideas for solving these problems are put forward. A multicountry research project on business networks is used as an illustrative example. The paper ends with a discussion about how to conduct case studies in practice including implications.
机译：自从1980年代初期提出工业营销网络的第一个概念以来，业务条件已经发生了重大变化。全球化和所谓的“新经济”是基于不断的变化，信息和通信技术的日益使用以及企业之间复杂的关系网络。在这种情况下，我们应该更仔细地研究网络的构成方式以及它们当前的功能。本文提供了有关如何进行案例研究以理解当代商业网络的观点。讨论了针对理论发展的案例研究迫在眉睫的四个挑战：网络边界，网络复杂性，时间的作用和案例比较的问题。提出了解决这些问题的潜在工具和思路。商业网络上的一个多国研究项目被用作说明性示例。本文最后讨论了如何在实践中进行案例研究，包括含义。

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