The effects of perceived technological incongruence on perceptions of fit between countries, products, and attributes

John W. Story

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The effects of perceived technological incongruence on perceptions of fit between countries, products, and attributes

机译：感知技术上的不一致会影响国家，产品和属性之间的契合度

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摘要

When products are associated with specific countries, the associated countries influence consumers' product evaluations. One potential moderator of these country effects is the perceived fit between the product, the country, and any differentiating attributes. This paper presents evidence that perceived incongruence between product or attribute technologies and country capabilities influences perceived fit. Perceived fit between products and attributes was found to benefit from technological congruence. Perceived fit between countries and products or attributes was found to asymmetrically favor higher technology capability countries regardless of the level of technological incongruence.

机译：当产品与特定国家/地区关联时，关联国家/地区会影响消费者的产品评估。这些国家影响的潜在调节者是产品，国家和任何区别属性之间的可感知契合度。本文提供的证据表明，产品或属性技术与国家/地区能力之间的感知不一致会影响感知的契合度。发现产品和属性之间的感知契合度受益于技术一致性。发现国家与产品或属性之间的感知契合度不对称地偏向具有较高技术能力的国家，而与技术不一致的水平无关。

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来源
《Journal of Business Research》 |2005年第10期|p.1310-1319|共10页
作者
John W. Story;
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作者单位

Department of Marketing, The University of Texas at San Antonio, 6900 North Loop 1604 West San Antonio, TX 78249, United States;

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原文格式 PDF
正文语种 eng
中图分类贸易经济;
关键词
country of origin; fit; technology; country effects;

机译：原产国;适应;技术;国家影响;

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The effects of perceived technological incongruence on perceptions of fit between countries, products, and attributes

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