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首页> 外文期刊>Journal of Business Research >The relationships among quality, value, satisfaction and behavioral intention in health care provider choice: A South Korean study
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The relationships among quality, value, satisfaction and behavioral intention in health care provider choice: A South Korean study

机译：韩国医疗保健机构选择中质量，价值，满意度和行为意愿之间的关系

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摘要

This research proposes an integrative model of health care consumer satisfaction based on established relationships among service quality, value, patient satisfaction and behavioral intention, and tests it in the context of South Korean health care market. Results based on the data collected from 537 South Korean health care consumers corroborated the causal sequence among these constructs suggested by the multiattribute attitude model framework, i.e., cognition (service quality and value) → affect (satisfaction) → conation (behavioral intention). Between the two cognitive constructs, service quality emerged as a more important determinant of patient satisfaction than value. Results also showed that both service quality and value have a significant direct impact on behavioral intention while value assessment was influenced by perceived service quality.
机译：这项研究基于服务质量，价值，患者满意度和行为意图之间的既定关系，提出了一种医疗保健消费者满意度的集成模型，并在韩国医疗保健市场的背景下对其进行了测试。基于从537名韩国医疗保健消费者中收集的数据得出的结果证实了多属性态度模型框架所建议的这些构造之间的因果顺序，即认知（服务质量和价值）→影响（满意度）→习惯（行为意图）。在这两种认知结构之间，服务质量成为患者满意度而不是价值的更重要决定因素。结果还表明，服务质量和价值都直接影响行为意愿，而价值评估则受感知的服务质量影响。

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