• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >E-retailing versus physical retailing A theoretical model and empirical test of consumer choice
【24h】

E-retailing versus physical retailing A theoretical model and empirical test of consumer choice

机译：电子零售与实物零售消费者选择的理论模型和实证检验

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This paper integrates extant literature on retailing and consumer choice to develop an economic model of consumer choice in which a consumer self-selects between on-line and in-store shopping. Two important factors impacting consumer choice between on-line versus in-store shopping are identified: (1) the retail context utility and (2) the consumers' perceived product and service risks. Our model postulates that consumers derive utility from the shopping experience and are more likely to shop on-line for products/services that are low in purchase risks. They are also more likely to shop on-line for products with well-known brands than lesser-known ones. However, they are less likely to shop on-line from lesser-known retailers who carry well-known brands than from reputable retailers, even if the latter carry lesser-known brands. Empirical verification of the model is carried out using an experimental design setting and the results gave support to the postulations based on our theoretical model. Strategic implications for in-store and on-line retailers are discussed.
机译：本文整合了有关零售和消费者选择的现有文献，以开发一种消费者选择的经济模型，其中消费者可以在在线购物和店内购物之间进行自我选择。确定了影响消费者在在线购物和店内购物之间进行选择的两个重要因素：（1）零售环境效用和（2）消费者感知的产品和服务风险。我们的模型假定消费者从购物经验中获得效用，并且更有可能在线购买购买风险低的产品/服务。与知名度较低的产品相比，他们也更可能在线购买知名品牌的产品。但是，与知名品牌零售商相比，他们不太可能从知名品牌较少的零售商那里在线购物，即使后者知名品牌较低。使用实验设计设置对模型进行经验验证，结果为基于我们理论模型的假设提供了支持。讨论了对店内和在线零售商的战略意义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号