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SMBs in search of international strategic alliances Perceived importance of personal information sources

机译:寻求国际战略联盟的中小型企业认识到个人信息源的重要性

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摘要

This study addresses the issue of how small- and medium-sized companies seek information about potential international partners for cooperation. In particular, we focus on two sources of information: direct personal information (DIRPI) and indirect personal information (INPI). We argue that the use of these sources is related to how closely related the planned alliance is to the strategic core of the company, the degree of dissimilarity among potential partners, the degree of expected opportunism from potential partners and prior experience with cooperation. Our hypotheses were tested on a sample of small- and medium-sized companies. The results indicate that the planned alliance's closeness to the strategic core of the company and partner dissimilarity are important predictors for how managers seek information about potential partners.
机译:这项研究解决了中小型公司如何寻求有关潜在国际合作伙伴信息的问题。特别是,我们专注于两种信息来源:直接个人信息(DIRPI)和间接个人信息(INPI)。我们认为,这些资源的使用与计划中的联盟与公司战略核心的紧密程度,潜在合作伙伴之间的差异程度,潜在合作伙伴的预期机会主义程度以及先前的合作经验有关。我们的假设是在中小型公司的样本上进行检验的。结果表明,计划中的联盟与公司战略核心的亲密程度以及合作伙伴之间的差异是经理如何寻求有关潜在合作伙伴信息的重要预测因素。

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