Online privacy as an integral component of strategy: allaying customer fears and building loyalty

Gajendra Liyanaarachchi

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Online privacy as an integral component of strategy: allaying customer fears and building loyalty

机译：在线隐私作为战略的一个组成部分：养成客户的恐惧和建立忠诚度

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摘要

Building competency in privacy can transform corporate strategy to generate a sustainable competitive advantage. Customers are dissatisfied with existing data security strategies adopted by firms in protecting privacy. The over-reliance on systems has negatively influenced communication between the organisation and customers. Firms need to shift from a system-driven approach to providing personalised service that balances customer expectations and organisational objectives.

机译：建立隐私的能力可以改变企业战略，以产生可持续的竞争优势。客户对保护隐私采用的公司采用的现有数据安全策略不满意。对系统的过度依赖性影响了组织和客户之间的沟通。公司需要从系统驱动的方法转移，以提供余额客户期望和组织目标的个性化服务。

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来源
《Journal of business strategy》 |2020年第5期|147-56|共11页
作者
Gajendra Liyanaarachchi;
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作者单位

Department of Marketing Griffith University Queensland Australia;

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原文格式 PDF
正文语种 eng
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关键词
Corporate strategy; E-commerce; Competitive advantage; Data breach; Cyber-crime; Privacy paradox;

机译：企业战略;电子商务;竞争优势;数据泄露;网络犯罪;隐私悖论;

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专利

1. A strategic approach to building online customer loyalty: integrating customer profitability tiers [J] . Dennis Pitta, Frank Franzak, Danielle Fowler Journal of Consumer Marketing . 2006,第7期

机译：建立在线客户忠诚度的战略方法：整合客户获利能力等级
2. BUILDING MILLENNIAL DIGITAL CUSTOMERS E-LOYALTY TOWARD ONLINE RETAILER [J] . WANDA WANDOKO, IGNATIUS ENDA PANGGATI, LAILA MEILIYANDRIE INDAH WARDANI Journal of Theoretical and Applied Information Technology . 2020,第3期

机译：建立千禧年的数字客户对网上零售商的电子忠诚度
3. Building Customer Loyalty: The Effect of Experiential State, the Value of Shopping, and Trust and Perceived Value of Service on Online Clothes Shopping [J] . Molinillo Sebastian, Gomez-Ortiz Beatriz, Perez-Aranda Javier, Clothing and Textiles Research Journal . 2017,第3期

机译：建立客户忠诚度：体验状态，购物价值以及信任和服务感知价值对在线服装购物的影响
4. Building Customer E-Loyalty in Online Marketing [C] . Muzakir, Syamsul Bachri, Rosida P. Adam, Asia Pacific International Conference of Management and Business Science . 2019

机译：在线营销中建立客户电子忠诚度
5. Selected antecedents of customer loyalty within a restaurant loyalty program: Perceived control, privacy concern, perceived value of a loyalty program, and willingness to disclose information [D] . Lee, Hee Seok 2008

机译：餐馆忠诚度计划中客户忠诚度的部分先决条件：感知控制力，隐私问题，忠诚度计划的感知价值以及公开信息的意愿
6. The role of customer experience in the effect of online flow state on customer loyalty [O] . Adnan Veysel Ertemel, Mustafa Emre Civelek, Güzide Öncü Eroğlu Pektaş, 2021

机译：客户经验在线流动状态对客户忠诚度影响的作用
7. Building Customer Loyalty through Strategy Experiential Marketing, Service Quality, and Customer Satisfaction [O] . Wahyono Wahyono, Ulfa Nurjanah 2020

机译：通过战略体验营销，服务质量和客户满意度构建客户忠诚度

Online privacy as an integral component of strategy: allaying customer fears and building loyalty

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