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首页> 外文期刊>Clothing and Textiles Research Journal >Building Customer Loyalty: The Effect of Experiential State, the Value of Shopping, and Trust and Perceived Value of Service on Online Clothes Shopping
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Building Customer Loyalty: The Effect of Experiential State, the Value of Shopping, and Trust and Perceived Value of Service on Online Clothes Shopping

机译：建立客户忠诚度：体验状态，购物价值以及信任和服务感知价值对在线服装购物的影响

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摘要

Based on consumer behavior theories, the aim of this study is to provide a model supported by empirical evidence in order to improve knowledge of the antecedents of loyalty to online clothing retailers. The model has been verified through partial least squares analysis of the data obtained from a survey of a sample of 412 online clothing shoppers. The results show that, firstly, the affective and cognitive experiences have a positive effect on the degree of satisfaction, and the affective experiences also have a positive impact on trust. Secondly, it has been demonstrated that consumer satisfaction with online clothing retailers can be increased by both the hedonic and utilitarian values of shopping. Thirdly, an indirect relationship has been established between satisfaction and loyalty through trust and perceived value of service. These findings can improve our understanding of the determinants of online consumer loyalty. Discussion and implications are provided.
机译：基于消费者行为理论，本研究的目的是提供一个由经验证据支持的模型，以提高对在线服装零售商忠诚度前因的知识。通过对从412位在线服装购物者的样本中获得的数据进行的部分最小二乘分析，该模型已得到验证。结果表明，首先，情感和认知体验对满意度有积极影响，情感体验对信任也有积极影响。其次，已经证明，享乐价值和实用价值可以提高消费者对在线服装零售商的满意度。第三，通过信任和感知的服务价值在满意度和忠诚度之间建立了间接关系。这些发现可以增进我们对在线消费者忠诚度决定因素的理解。提供了讨论和启示。

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