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首页> 外文期刊>Journal of business strategy >A breakfast of champions: brand marketing lessons from the Great Depression
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A breakfast of champions: brand marketing lessons from the Great Depression

机译：冠军早餐：来自大萧条的品牌营销课程

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摘要

Regardless of how long the acute phase of the COVID-19 pandemic lasts, it is already clear that it will bring profound changes to wide swathes of human life. From areas as broad as geopolitics and global supply chains to the narrow minutiae of community and individual life, the coronavirus is unlikely to leave any corner of daily living untouched. The residents of locked down countries found increasingly inventive ways to acquire food and other necessities. The explosion in online ordering and food delivery, which became a necessity, acclimatized millions of older citizens to a practice previously restricted largely to the young and the urban. Regardless of how societies around the world return to a more routine existence, it seems probable that these newly acquired habits will to some degree persist.
机译：无论Covid-19大流行持续的急性期持续多长时间，它已经明确说，它将带来深刻的变化，以跨越人类生活。从作为地缘政治和全球供应链的区域到社区和个人生活的狭窄细节，冠状病毒不太可能留下任何日常生活的角落。锁定的落下国家的居民发现了获得食物和其他必需品的日益创造性的方式。在线订购和食品交付中的爆炸成为必需品，将数百万老年公民置于以前限于年轻人和城市的练习。无论世界各地的社会如何回归更多的日常生产，似乎很可能让这些新获得的习惯将持续存在。

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