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首页> 外文期刊>Journal of business strategy >Leveraging intangibles: how firms can create lasting value
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Leveraging intangibles: how firms can create lasting value

机译：利用无形资产：企业如何创造持久价值

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Firms need to focus on intangibles because they represent the key to sustainably unlocking and producing value. A global shift has taken place as national barriers have eroded around the world, as privatization and deregulation have been carried out on an unprecedented scale, and as our ubiquitous technology has grown in connectivity. This shift's direct consequence is that value creation has been made harder by the ensuing increase in competition. Firms therefore need to find new and hard-to-replicate ways to sustain value creation, and the most effective way to do so is to rely on intangibles. Two main factors govern the fructifying of intangibles. Firms can leverage the tacitness associated with their organizational knowledge and they can actively insert themselves into cluster-like environments. However, firms need to be careful that the successes behind these moves '.rndo not lead to the myopia of being trapped in given markets. Indeed, responsive firms are acutely conscious that they need to find a delicate balance between the forces that favor global integration and those that favor local adaptation.
机译：公司需要关注无形资产，因为它们代表了可持续释放和创造价值的关键。随着国家壁垒在全球范围内消失，私有化和放松管制以前所未有的规模进行，以及我们无处不在的技术在互联互通中的发展，全球转移正在发生。这种转变的直接后果是，随之而来的竞争加剧使创造价值变得更加困难。因此，企业需要寻找难以复制的新方法来维持价值创造，而最有效的方法是依靠无形资产。两个主要因素决定了无形资产的结构化。企业可以利用与组织知识相关的默认性，并且可以将自己积极地插入类似集群的环境中。但是，企业需要注意，这些举动背后的成功不会导致陷入特定市场的近视。确实，响应型企业敏锐地意识到，他们需要在促进全球一体化的力量与促进局部适应的力量之间找到微妙的平衡。

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