• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of business strategy >Beyond good: great innovations through design
【24h】

Beyond good: great innovations through design

机译：超越卓越：通过设计实现伟大的创新

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Movies are products pushed to an extreme. We pay for them and expect them to deliver great experiences. Unlike other products, a movie's only "job" is to provide a great experience. The relationship between people's experience of the "final product" and the gross box office sales is as direct as it gets. A blog in 2005 (Linderman, 2005) suggested that the true hallmark of a great movie is that the box office sales for the movie climb the charts over time. A movie that has the highest opening week box office sales does not correspond to a great movie. Advertising and promotions may get people to the theater for the opener, but a quality movie ("good customer experience") will generate buzz ("recommendations") that creates continued growth in sales. A year later, both movies may have grossed the same amount, but viewers will probably warmly remember and talk to others about the quality movie, and may never give a second thought to the one-week box office wonder. The great movie has benefited the company and is valued by the customer. The other movie, the "one-week wonder", has primarily benefited the company. The author believes this measure of "greatness" applies to innovation. Great products resulting from great innovations have sales trends that move upwards over time. Customers appreciate the great product as they use it in their daily lives and become the source of buzz about the great product in the near term, and over time become loyal to the product. Like great movies, great products are memorable. So in the business world, "great innovations" benefit both company and customers.
机译：电影是推向极致的产品。我们为他们付款，并期望他们提供出色的经验。与其他产品不同，电影的唯一“工作”就是提供出色的体验。人们对“最终产品”的体验与票房总销售额之间的关系是直接的。 2005年的博客（Linderman，2005年）建议，一部出色电影的真正标志是该电影的票房销量会随着时间的推移攀升。上周首映票房最高的电影与一部好电影不符。广告和促销活动可能会吸引人们去剧院看电影，但高质量的电影（“良好的客户体验”）会引起嗡嗡声（“建议”），从而带来销量的持续增长。一年后，这两部电影的票房可能相同，但观众可能会热情地记住并与其他人谈论优质电影，并且可能永远不会对这一周的票房奇迹产生任何想法。伟大的电影使公司受益，并受到客户的重视。另一部电影“一周奇迹”使公司受益匪浅。作者认为这种“伟大”的措施适用于创新。伟大的创新产生的伟大产品的销售趋势会随着时间的推移而上升。客户在日常使用中会欣赏优质产品，并在短期内成为对该优质产品的热门话题，并随着时间的流逝而忠诚于该产品。就像伟大的电影一样，伟大的产品令人难忘。因此，在商业世界中，“伟大的创新”使公司和客户都受益。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号