Vision by design: a reflexive approach to enterprise regeneration

Sydney Finkelstein; Charles Harvey; Thomas Lawton

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Vision by design: a reflexive approach to enterprise regeneration

机译：设计愿景：企业更新的反思性方法

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A Harley-Davidson (HD) motorcycle is for many the ultimate symbol of American individualism and few would deny the company's special place in US cultural history. Yet little more than 20 years ago Harley-Davidson almost went out of business. The company had retained its iconic status, but by the early 1980s found its market share slipping and product quality deteriorating. It was not long before the company became a laggard in an industry it had helped found.

机译：对于许多人而言，哈雷戴维森（HD）摩托车是美国个人主义的终极象征，很少有人会否认该公司在美国文化史上的特殊地位。然而，仅在20年前，哈雷戴维森几乎破产了。该公司保留了其标志性地位，但是到1980年代初，发现其市场份额下滑，产品质量不断下降。不久之后，该公司就成为了它所发现的行业中的落后者。

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《Journal of business strategy》 |2008年第2期|p.4-13|共10页
作者
Sydney Finkelstein; Charles Harvey; Thomas Lawton;
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正文语种 eng
中图分类贸易经济;
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Vision by design: a reflexive approach to enterprise regeneration

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