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A systematic approach for the diagnosis and design of viable enterprises under conditions of business turbulence.

机译：在业务动荡的情况下，对可行企业进行诊断和设计的系统方法。

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摘要

The current global business environment is turbulent for many companies and this poses a challenge for their survival and ability to maintain their viability. In spite of the increasing business turbulence, over the years, and the challenges it poses for enterprises, few tools exist to assist managers in conceptualizing, analyzing and developing strategies for addressing this problem. To address this void we have, in this research, developed several tools for modeling and analysis of enterprise viability. Two tools, the Enterprise Viability Model (EVM) and Enterprise Viability Analysis Test-bed (EVAT) have been developed for viability analysis of firms under varying conditions of business turbulence. The EVM is an enterprise viability assessment and enhancement framework that is an extension of three modeling tools: Axiomatic Design, Viable System Model, and Agent Based Modeling. This research establishes the EVM framework as a basis for delineating the relationships between an enterprise's functions, its management and control systems, the turbulence in the environment, and the viability of the enterprise. The applicability of the EVM is illustrated by applying the tool for analysis of a case study involving a company's adaptation to the effects of turbulence in its business environment.;The EVAT is a test-bed for conducting experiments to investigate the impact of enterprise's systemic attributes and the nature of its business environment on its viability. The EVAT is developed using agent based modeling and simulation technology. Applicability of the EVAT was evaluated by applying it to the viability analysis of an enterprise under three different management scenarios focused on product innovation, marketing promotion, and evaluation of viability tradeoffs between product innovation strategies and marketing promotion emphasis.;The conclusion of our research is that significant, useful, and sometimes non-intuitive, insights into enterprise viability can be gained through the use of modeling and simulation tools.
机译：当前的全球商业环境对许多公司来说是动荡不安的，这对其生存和维持生存能力提出了挑战。尽管多年来业务动荡不断，并且给企业带来了挑战，但很少有工具可以帮助管理人员概念化，分析和制定解决此问题的策略。为了解决这个空白，在这项研究中，我们开发了几种用于对企业生存能力进行建模和分析的工具。已经开发了两种工具，即企业生存能力模型（EVM）和企业生存能力分析测试平台（EVAT），用于在各种业务动荡条件下对企业进行生存能力分析。 EVM是企业生存能力评估和增强框架，是三个建模工具的扩展：公理设计，可行系统模型和基于代理的建模。这项研究建立了EVM框架，作为描述企业功能，其管理和控制系统，环境中的动荡以及企业生存能力之间关系的基础。通过使用该工具对涉及公司适应其业务环境中的动荡影响的案例研究进行分析，说明了EVM的适用性。EVAT是进行实验以研究企业的系统属性影响的测试平台以及其生存环境的业务环境性质。 EVAT是使用基于代理的建模和仿真技术开发的。通过将EVAT应用于企业在三种不同管理场景下的可行性分析来评估EVAT的适用性，这些管理场景侧重于产品创新，营销促进以及评估产品创新策略与营销促进重点之间的可行性权衡。通过使用建模和仿真工具，可以获得对企业生存能力的重要，有用且有时不直观的见解。

著录项

  • 作者

    Oduntan, Olusola O.;

  • 作者单位

    Wayne State University.;

  • 授予单位 Wayne State University.;
  • 学科 Business Administration Management.;Engineering Industrial.
  • 学位 Ph.D.
  • 年度 2008
  • 页码 232 p.
  • 总页数 232
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;一般工业技术;
  • 关键词

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