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首页> 外文期刊>Journal of Cleaner Production >Pricing and green level decisions of a green supply chain with governmental interventions under fuzzy uncertainties
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Pricing and green level decisions of a green supply chain with governmental interventions under fuzzy uncertainties

机译：模糊不确定性下政府干预下绿色供应链的定价和绿色水平决策

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Environmental issues make green manufacturing become inevitable and fuzzy uncertainty prevails in supply chain management. In order to further promote the development of green supply chain, according to channel leadership scenario, we develop three game models of a green supply chain with governmental interventions under fuzzy uncertainties of both manufacturing cost and consumer demand. We study how prices, green levels and expected profits are influenced by channel leadership and governmental interventions. Green level sensitivity and fuzzy degree of parameters are considered. Analytical results indicate that manufacturer Stackelberg scenario is the inferior structure than other scenarios and retailer Stackelberg scenario is superior to other scenarios for all players under the strong governmental interventions. Then, when governmental interventions increase, the green level will increase, but the tendency of retail price depends on channel leadership. Governmental interventions are not always beneficial to the green supply chain and the manufacturer. Further, although the government's subsidy is offered to the manufacturer, the retailer benefits from it ultimately and further becomes the main puller of the development of green products. In addition, a relatively high green level floor for subsidy results in the manufacturer's first-mover disadvantage. (C) 2017 Elsevier Ltd. All rights reserved.
机译：环境问题使绿色制造变得不可避免，供应链管理中普遍存在模糊的不确定性。为了进一步促进绿色供应链的发展，根据渠道领导情景，我们在制造成本和消费者需求都存在不确定性的不确定因素下，通过政府干预，开发了绿色供应链的三种博弈模型。我们研究了渠道领导层和政府干预如何影响价格，绿色水平和预期利润。考虑了绿色水平灵敏度和参数的模糊程度。分析结果表明，在政府的强力干预下，制造商Stackelberg方案的结构要比其他方案差，而零售商Stackelberg方案则优于其他方案。然后，当政府干预增加时，绿色水平将提高，但是零售价格的趋势取决于渠道的领导地位。政府干预并不总是对绿色供应链和制造商有利。此外，尽管政府向制造商提供了补贴，但零售商最终会从中受益，并进一步成为开发绿色产品的主要推动力。另外，用于补贴的较高的绿色水平地板导致制造商的先行劣势。 （C）2017 Elsevier Ltd.保留所有权利。

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