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首页> 外文期刊>Journal of Cleaner Production >Crowdfunding for environmental ventures: an empirical analysis of the influence of environmental orientation on the success of crowdfunding initiatives
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Crowdfunding for environmental ventures: an empirical analysis of the influence of environmental orientation on the success of crowdfunding initiatives

机译：面向环境企业的众筹：对环境取向对众筹计划成功的影响的实证分析

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摘要

The realisation of many environmental ventures requires funding from external parties, which is not always easy to obtain. Crowdfunding offers a new potential source of financing, which is frequently expected to favor environmentally oriented ventures. However, little is known if and how crowdfunding can be effectively used for such ventures. The article empirically examines this phenomenon by analysing how the environmental orientation of crowdfunding projects influences their likelihood of successful funding. Surprisingly, no positive connection between environmental orientation and crowdfunding success can be observed in the dataset used. Therefore, reasons for the relatively low rate of success of environmentally oriented crowdfunding projects are discussed and potential measures to assist in the more effective use of crowdfunding in the context of sustainability are suggested. (C) 2015 Elsevier Ltd. All rights reserved.
机译：许多环境企业的实现需要外部各方的资助，而这并非总是容易获得的。众筹提供了一种新的潜在融资来源，人们通常希望这种方式有利于环保型企业。然而，对于这种投资能否有效地使用众筹以及如何有效使用众筹还知之甚少。本文通过分析众筹项目的环境取向如何影响其成功融资的可能性，从经验上检验了这一现象。令人惊讶的是，在所使用的数据集中，没有观察到环境导向与众筹成功之间的积极联系。因此，讨论了以环境为导向的众筹项目成功率相对较低的原因，并提出了在可持续性背景下有助​​于更有效地利用众筹的潜在措施。 （C）2015 Elsevier Ltd.保留所有权利。

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