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首页> 外文期刊>Journal of communication management >First impressions: US media portrayals of public relations in the 1920s
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First impressions: US media portrayals of public relations in the 1920s

机译：第一印象：美国媒体对1920年代公共关系的刻画

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摘要

Purpose - The paper traces negative and limiting media depictions of public relations (PR) to theirrnorigins in the 1920s in order to determine whether modern media characterizations of "publicrnrelations" are new or a legacy of the past.rnDesign/methodology/approach - A qualitative content analysis was used in order to look morerndeeply at media characterizations of public relations. The New York Times and Time magazine werernchosen to sample because of their dominance and unique reflection of the era, respectively.rnFindings - Reporting about "public relations" was primarily fair. Early practitioners were oftenrnquoted defining the profession, including "great men" of PR history and more common practitioners.rnThese practitioners of PR are as much to blame for confounding the terms "public relations" andrn"press agent" as are the media of the 1920s.rnPractical implications - This historical study sheds a light on and provides context for both thernmedia and society's understanding of public relations today.rnOriginality/value - While much research has looked at media portrayals and public perceptions ofrnthe public relations field, few if any have traced attitudes about the profession to the decade when thernterm "public relations" was first popularized. The paper remedies this deficit.
机译：目的-该论文追溯了1920年代对公共关系（PR）的负面描述和限制性描述，以确定现代的“公关”特征是新的还是过去的遗产。设计/方法/方法-定性使用内容分析是为了更深入地研究公共关系的媒体特征。 《纽约时报》和《时代》杂志分别因其主导地位和对时代的独特反映而被选为样本。研究发现-关于“公共关系”的报道主要是公平的。经常引用早期的从业人员来定义职业，包括PR历史上的“伟人”和更多的普通从业人员。这些PR的从业人员与1920年代的媒体一样，混淆了“公共关系”和“新闻代理人”，应归咎于此。 .rn实际意义-这项历史研究为当今媒体和社会对公共关系的理解提供了启示并提供了背景。原创性/价值-尽管许多研究着眼于媒体对公共关系领域的描绘和公众看法，但几乎没有发现在“公共关系”一词首次普及的十年中，人们对专业的态度。该文件弥补了这一不足。

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