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Communicating science in higher education and research institutions: An organization communication perspective on science communication

机译：高等教育与研究机构的沟通科学：科学传播的组织通信视角

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摘要

Purpose - The paper reports on a research project exploring the change in the organizational context of communicators and communication units in higher education and research institutions (HERIs), the importance of informal processes within their daily work and the great diversity of expectations communicators have to tackle. Design/methodology/approach - Based on a literature review, a mixed-methods study combining expert interviews with 54 German HERI heads of communication units, an online-survey and a document analysis of organizational characteristics was conducted. Findings were validated in four focus groups. Findings - The study illuminates the impact of organizational and operational structures of HERIs on communicators and their boundary spanning activities. Due to varying expectations of stakeholders, communicators constantly have to switch roles. Members of HERIs' executive boards affect status and working conditions for communicators in the organization. Research limitations/implications - Interviews with other HERI actors, especially members of the executive board, are proposed to get more thorough insights into the organizational context of HERIs and the mutual expectations of different internal stakeholders. Practical implications - Insights from the project may help HERI actors to reflect their organizational context and to identify potentially contentious structures or processes. Originality/value - Communicating science sometimes clashes with complex organizational and operational structures. Despite the "organizational turn" in HERI research, there is a lack of data on the relation between communicators, their communication units and the larger organizational context. The exploratory study addresses this gap.
机译：目的 - 关于研究项目的论文报告探讨高等教育和研究机构（HERIS）中的社交者和通信单元组织背景下的变化，非正式流程在日常工作中的重要性以及沟通者的巨大多样性必须解决。设计/方法/方法 - 根据文献综述，进行了一项混合方法研究，将专家访谈与54名德国赫里通信单位，在线调查和组织特征的文件分析进行了组合。调查结果在四个焦点小组中验证。调查结果 - 该研究阐明了赫里斯组织和运营结构对沟通者及其边界活动的影响。由于对利益相关者的不同预期，沟通者不断地转换角色。英雄执行委员会成员影响组织中沟通者的状况和工作条件。研究限制/影响 - 拟采访其他赫里演员，特别是执行委员会成员的访谈，以获得更全面的见解赫拉斯的组织背景和不同内部利益相关者的共同期望。实际意义 - 项目的见解可能有助于赫西演员反映其组织背景，并识别潜在的争议结构或流程。原创性/值 - 沟通科学有时会与复杂的组织和操作结构进行冲突。尽管HERI研究中的“组织转向”，但缺乏关于沟通者，他们的通信单位和更大组织背景之间的关系的数据。探索性研究解决了这个差距。

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