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首页> 外文期刊>Journal of computer information systems >THE DEMOGRAPHICS OF BROADBAND RESIDENTIAL CONSUMERS IN A BRITISH LOCAL COMMUNITY: THE LONDON BOROUGH OF HILLINGDON
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THE DEMOGRAPHICS OF BROADBAND RESIDENTIAL CONSUMERS IN A BRITISH LOCAL COMMUNITY: THE LONDON BOROUGH OF HILLINGDON

机译：英国当地社区居民宽带居民的人口统计学：希尔丁顿的伦敦自治市镇

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摘要

This study empirically examines the socio-economic attributes of the residential (household) consumers of broadband technologies in a local community (the London Borough of Hillingdon) in the UK. Five demographic characteristics to provide insights of broadband adopters and non-adopters were identified from the literature review. These included age, gender, education, income and social class. The data on these variables was collected using a postal survey. A self-administered questionnaire was sent to 700 households with a total of 172 responses obtained from the respondents. The findings of this research suggest that the adoption of broadband is reducing if the variable of age is considered. The majority of the adopters are males. Further, the individual adopters are from the higher income segments. The respondents' educational attainment did not have any impact. The sluggish adoption of broadband by the consumers is not only an industry concern, but a government one as well. Therefore this research offers a substantial contribution to all the interested stakeholders including the ISPs and government agencies who may want to differentiate between the adopters and non-adopters.
机译：这项研究从经验上考察了英国本地社区（Hillingdon的伦敦自治市镇）的宽带技术的居民（家庭）消费者的社会经济属性。从文献综述中确定了五种人口特征，以提供有关宽带采用者和非采用者的见解。其中包括年龄，性别，教育程度，收入和社会阶层。这些变量的数据是使用邮政调查收集的。一项自我管理的问卷已发送给700户家庭，从受访者那里获得了172份答复。这项研究的结果表明，如果考虑到年龄的变化，宽带的使用将会减少。领养人大多数是男性。此外，个人采用者来自较高收入阶层。受访者的教育程度没有任何影响。消费者对宽带的缓慢使用不仅是业界的关注，也是政府的关注。因此，本研究为所有感兴趣的利益相关者（包括可能希望在采用者和非采用者之间进行区分的ISP和政府机构）做出了重大贡献。

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