The New Rules of Green Marketing. Strategies, Tools, and Inspiration for Sustainable Branding

Alessio Cavicchi

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The New Rules of Green Marketing. Strategies, Tools, and Inspiration for Sustainable Branding

机译：绿色营销新规则。可持续品牌建设的策略，工具和启示

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摘要

"Green is now mainstream". This statement recurs very often along these pages, and in opening this book for the first time for an overview, one would be impressed by the quantity and quality of data used to justify that green is not a niche but rather the real challenge of every market.

机译：“绿色现在是主流”。这种说法经常在这些页面上重复出现，并且在首次打开本书进行概述时，会被用来证明绿色不是利基市场而是每个市场的真正挑战的数据的数量和质量给人留下深刻的印象。。

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来源
《Journal of Consumer Marketing》 |2012年第5期|p.310-311|共2页
作者
Alessio Cavicchi;
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作者单位

Researcher, Department of Studies on Economic Development, University of Macerata, Macerata, Italy;

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原文格式 PDF
正文语种 eng
中图分类
关键词
green marketing; sustainable branding; jacquelyn ottman; sustainable products; product innovation; supply chain strategies;

机译：绿色营销;可持续品牌;雅克琳·奥特曼可持续产品;产品创新;供应链策略;

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1. The new rules of green marketing. Strategies, tolls and inspiration for sustainable branding [J] . Arminda M. Finisterra do Paço International Review on Public and Nonprofit Marketing . 2012,第1期

机译：绿色营销的新规则。可持续品牌建设的策略，工具和灵感
2. The New Rules of Green Marketing:Strategies, Tools, and Inspiration for Sustainable Branding [J] . Fredrica Rudell Journal of product innovation management . 2013,第2期

机译：绿色营销新规则：可持续品牌发展的策略，工具和启示
3. Emerging Towers in Bayraklı: Sustainability as a Branding Strategy or a Tool for Local Development? [J] . Asl#x131, Ceylan #xD6, ner, Buildings . 2015,第3期

机译：Bayraklı的新兴塔楼：将可持续性作为品牌战略还是本地发展的工具？
4. The Effects of Green Brand Positioning, Green Brand Knowledge, and Attitude towards Green Brand on Green Products Purchase Intention [C] . Lendy Aulina, Elevita Yuliati International Conference on Business and Management Research . 2018

机译：绿色品牌定位，绿色品牌知识，与绿色品牌态度对绿色产品的影响
5. Golden Tools in Green Design: What Drives Sustainability, Innovation, and Value in Green Design Methods? [D] . Faludi, Jeremy. 2017

机译：绿色设计的黄金工具：什么驱动绿色设计方法的可持续性，创新和价值？
6. Using Images of Eyes to Enhance Green Brand Purchase Intentions Through Green Brand Anthropomorphism Strategies: The Moderator Role of Facial Expression [O] . Zelin Tong, Tingting Li, Jingdan Feng, 2020

机译：使用眼睛的图像通过绿色牌子拟人策略来增强绿色品牌购买意图：面部表情的主持人作用
7. Emerging Towers in Bayraklı: Sustainability as a Branding Strategy or a Tool for Local Development? [O] . Aslı Ceylan Öner, Burkay Pasin 2015

机译：Bayraklı的新兴大厦：可持续性是品牌战略还是地方发展的工具？

The New Rules of Green Marketing. Strategies, Tools, and Inspiration for Sustainable Branding

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