• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of consumer policy >Profiling the Australian Google Consumer: Implications of Search Engine Practices for Consumer Law and Policy
【24h】

Profiling the Australian Google Consumer: Implications of Search Engine Practices for Consumer Law and Policy

机译：对澳大利亚Google消费者进行性能分析：搜索引擎惯例对消费者法律和政策的影响

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Against the legal backdrop of proceedings against Google in various jurisdictions regarding the layout of its search result page, this article presents the results of a survey of a representative sample of 1014 Australian consumers, investigating their use of the Internet and specifically Google’s search engine, and the implications of these findings for consumer law and policy concerning the operation of search engines. The study is the first of its kind in Australia, despite litigation against Google in this jurisdiction for alleged misleading and deceptive conduct. The survey findings indicate that consumers have a lack of understanding about the operation and origin of the different elements of the Google search engine. In particular, the findings show particular confusion in relation to the operation and origin of Google’s related vertical services. Such confusion seems to be more pronounced among older respondents and those without higher education qualifications, although the survey revealed some more surprising and unexpected results in terms of the demographics of confusion. These findings are important for several reasons. Firstly, they identify and point to a gap in consumer knowledge about Google search that should be addressed, presenting an opportunity for consumer education in this area. Secondly, this research challenges the widely held assumption that the average (Australian) Internet user has a basic understanding about the operation and function of the Google search engine. Thirdly, the results leave open the possibility for further proceedings against Google in Australia on the basis of consumer law, the decision in Google v ACCC notwithstanding. This points to the potential for a more active role for consumer law in the digital ecosystem to address problems emanating from large and powerful platform providers such as Google than it previously has occupied.
机译：在针对各个司法管辖区针对Google搜索结果页面的布局提起法律诉讼的法律背景下，本文介绍了一项针对1014名澳大利亚消费者的代表性样本的调查结果，调查了他们对互联网的使用，尤其是Google的搜索引擎，以及这些调查结果对有关搜索引擎运营的消费者法律和政策的意义。这项研究是澳大利亚首例此类研究，尽管在该司法管辖区针对Google涉嫌误导和欺诈行为提起诉讼。调查结果表明，消费者对Google搜索引擎不同元素的操作和来源缺乏了解。尤其是，调查结果显示出与Google相关垂直服务的运作和起源特别混乱的地方。在年龄较大的受访者和没有高等教育学历的受访者中，这种混淆似乎更为明显，尽管调查显示，从人口统计学的角度来看，结果更为令人惊讶和出乎意料。这些发现很重要，原因有几个。首先，他们确定并指出了应该解决的有关Google搜索的消费者知识空白，这为该领域的消费者教育提供了机会。其次，这项研究挑战了普遍的假设，即普通（澳大利亚）互联网用户对Google搜索引擎的操作和功能有基本的了解。第三，尽管有Google v ACCC的裁决，但根据消费者法律，上述结果仍可能在澳大利亚对Google提起进一步诉讼。这表明了消费者法律在数字生态系统中发挥更积极作用的潜力，以解决大型和强大的平台提供商（例如Google）所产生的问题。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号