• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of consumer policy >Supply Chain Transparency as a Consumer or Corporate Tool: The Case of Nudie Jeans Co
【24h】

Supply Chain Transparency as a Consumer or Corporate Tool: The Case of Nudie Jeans Co

机译：作为消费者或企业工具的供应链透明度：以Nudie Jeans Co为例

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Outsourcing has led both to the embedding of questionable sustainability practices in opaque supply chains and to anti-sweatshop challenges demanding more transparent supply chains. Previous research has argued that supply chain transparency can be both a consumer tool empowering consumers to pressure disclosing firms to improve sustainability conditions and a corporate tool for increasing revenues. Based on a study of the transparency project of Swedish company Nudie Jeans, the authors demonstrate that consumers do not leverage transparency but that transparency improves consumer willingness to buy. In doing this, the authors contribute to the literature in two important ways. First, the authors provide one of the first, if not the first, studies of whether consumers in practice leverage increased supply chain transparency, challenging the previous research claim that supply chain transparency is a useful consumer tool. Second, the authors move beyond studies of purchasing intentions and willingness to buy in experimental settings and confirm that supply chain transparency is a useful corporate tool in practice. The authors conclude by discussing the policy implications of companies being able to use transparency to increase sales without subjecting themselves to increased consumer pressure.
机译：外包不仅导致可疑的可持续性实践被嵌入到不透明的供应链中，而且导致反血汗工厂的挑战要求更透明的供应链。先前的研究认为，供应链透明性既可以是使消费者有权向披露公司施压以改善可持续性条件的消费者工具，又可以是增加收入的公司工具。根据对瑞典公司Nudie Jeans的透明度项目的研究，作者证明，消费者没有利用透明度，但透明度提高了消费者的购买意愿。为此，作者通过两种重要方式为文学做出了贡献。首先，作者提供了关于消费者在实践中是否利用增加的供应链透明度的第一个（如果不是第一个）研究，对先前的研究声称供应链透明是有用的消费者工具提出了挑战。其次，作者超越了对购买意向和在实验环境中购买意愿的研究，并确认供应链透明性在实践中是有用的公司工具。作者最后讨论了公司能够使用透明度来增加销售额而又不会承受越来越大的消费者压力的政策含义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号